The SuperFood Friends Program was created by Prescott Ellison to provide a fully integrated educational platform that includes the categories of nutrition, fitness, sports and agriculture. The program targets children in underserved communities and schools with a classroom design that engages children with a colorful print rich environment, supported by a k-5 curriculum that includes a series of 8 books. The use of colorful visual graphics is proven to assist in the process of priming children by increasing their ability to identify with a wide variety of fruits and vegetables. Making learning fun increases a child’s interest in the subject matter thus making the learning process a much more efficient and effective platform of engagement. Andy Apple, the Superfood Friends leader and motivational mascots assist teachers by interacting with the children, serving as mentors and coaches, helping to teach, inspire and motivate them to incorporate proper nutrition, exercise and sports into their daily routines, to establish a healthier lifestyle.